The Nigerian music star says some female artistes do not promote songs she features on, while pointing to her collaborations with Yemi Alade and Ayra Starr as examples of her support for women in music.
By Wapcodehub9ja LIVE News Desk Reporting from Lagos, Nigeria
Nigerian music star Tiwa Savage has addressed criticism surrounding her collaborations with female artistes, explaining why she sometimes chooses to work with male artistes despite questions about her support for women in the music industry.
Speaking in a video in which she discussed the subject, Savage said the issue was not necessarily about her willingness to collaborate with female artistes, but about what happens after a song is released.
“When I feature female artists they don’t promote the songs,” Savage said.
She then explained her decision to collaborate with Nigerian rapper Odumodublvck, saying she expected the collaboration to generate significant attention and streams.
“So when I feature Odumodublvck, knowing it’ll give me millions of streams, they start complaining,” she said.
Savage also pointed to her relationship with fellow Nigerian artistes Yemi Alade and Ayra Starr as examples of how she has responded when comparisons or perceived rivalry were created between female artistes.
“When they pitted me against Yemi Alade, I brought her on my show,” she said.
She added: “When they pitted me against Ayra Starr, I made a song with her.”
Her comments come amid continuing discussions within the Nigerian music industry about collaboration, competition and the visibility given to female artistes.
Savage’s remarks also highlight the commercial considerations that can influence music collaborations, particularly the ability of an artiste or song to attract listeners, streams and wider audience attention.
The Grammy-nominated singer has previously worked with several generations of Nigerian and international artistes, while Yemi Alade and Ayra Starr have also established themselves as major figures in Nigeria’s contemporary female music scene.
Savage’s latest comments have therefore added another perspective to the ongoing conversation about whether female artistes in Nigeria receive enough collaborative and promotional support from one another.
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