Shopkeepers in Iran’s capital say customers are buying less as rising prices and economic uncertainty put pressure on sales and threaten small businesses.
By Wapcodehub9ja LIVE News Desk
Shopkeepers at a traditionally busy bazaar in northern Tehran are facing declining sales as rising prices linked to the US-Iran war continue to squeeze consumers’ purchasing power. Traders say customers who once bought goods in larger quantities are now spending less, leaving many businesses struggling to maintain sales amid growing economic uncertainty.
Nasir, a 61-year-old fruit and nut seller, said customers who previously purchased between two and five kilograms of nuts now commonly buy only one kilogram or half a kilogram. The change reflects the pressure that higher prices are placing on household spending, as shoppers reduce the quantities they can afford. Nasir acknowledged that prices had become difficult for customers to manage, describing the situation as an undeniable reality for local traders.
The bazaar, known for its fragrant herbs, spices and traditional shops, would ordinarily attract a steady flow of shoppers moving through its narrow walkways. However, the market has reportedly become noticeably quieter, with many shops sitting largely empty and fewer customers browsing the stalls. Some shoppers are leaving without making purchases, adding to the concerns of sellers who depend on daily transactions to keep their businesses running.
Nasir said traders needed greater stability in the currency market to plan their businesses and manage the uncertainty affecting prices. He called on authorities to stabilise the exchange rate of the dollar, arguing that the current situation was making it difficult for businesses to anticipate costs and plan ahead. For shopkeepers whose income depends on regular customer purchases, unpredictable prices and reduced demand create additional pressure on already difficult trading conditions.
The difficulties extend beyond the fruit and nut trade. Ali Nowruzi, a 36-year-old sportswear shopkeeper at the bazaar, said weak demand had left his warehouse empty. He explained that he now orders only a few items for display rather than maintaining the stock levels he would normally need. His experience illustrates how declining consumer spending is affecting different businesses, forcing traders to adjust their purchasing decisions as customers become more cautious.
Iran’s economy has endured years of sanctions, while the conflict that began in February with US-Israeli attacks and a US blockade of Iranian ports has added further strain to everyday economic life. The experiences of Tehran’s traders show how the effects of conflict can reach ordinary commercial streets, affecting sales, stock decisions and household purchasing power. With shopkeepers seeking more predictable prices and stronger demand, uncertainty continues to weigh on their businesses. The accounts reported by AFP highlight the economic challenges facing merchants as they attempt to keep their livelihoods afloat.
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